When being a creative person working in a bustling business savvy world, it is most important to have a clear idea on what is important, what your brand stands for and to stay authentic to the brand you have built. Sometimes it is easy to feel motivated to book a job (or sell a product) by how large the outcome will be. Perhaps the client has a big budget but not exactly "in line" with who we are as a brand. Some times client will dangle the "great exposure" carrot or "there

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