Why Branding Your Event Is Important When you watch television commercials, you see that the actors in the commercial are communicating something. By the end of 20 seconds or so, you feel happy, sad, amused, or plain confused. There’s a certain scene that is set in the short duration of a commercial. The television advertisements that are the most effective have jingles that stick with us, images we remember and even tell stories. A live event can be compared to that of a tel